WHITE WEDDING PROJECT
Wedding Project & Planning

We design your day like a work of art,
starting from your story,
your values, and your personality.

Who we are
More than wedding planners: we are artisans of emotions and architects of memories. We are Progetto White, a team led by Serena—a designer, wedding planner, and someone who loves listening to love stories.

Our philosophy can be summed up in a profound belief:
"Every wedding should be an authentic reflection of the couple, not someone else's interpretation."
Bring your story to life
"Wedding Project & Planning that represents you. From listening to your vision to directing the big day:
we plan every detail, coordinate every moment."

Tailor-made Weddings

Specialists in creating exclusive weddings that capture the couple's personalities.

Event Planning

"We transform your vision into a flawless experience. Every detail is taken care of. Every moment flows naturally."

Exhibition Design

We don't create simple atmospheres, but narrative environments. Every space, every detail, becomes the visual narrative of your story, tailor-made by listening to who you are.

     
Josie and Josh
Enthusiastic Spouses

Wedding 28 May 2025 And just wanted to say to you as well, we are so grateful for everything you have done for us Serena. Our wedding has been so special and none of it would have been possible without you. Every little detail was so perfect from start to finish and is all a credit to how hard you have worked for us over the past year. It has been a pleasure working with you and getting to know you

     
Elisa and Jary
Satisfied spouses

Elisa, Wedding Date: 05/07/2025 Fantastic experience. Serena is an exceptional person, she made all our wishes come true with patience and support. Always available and with a solution for everything. She was indispensable... a choice I would make again 1000 times. Our wedding was a dream. Thank you. Posted on 07/07/2025

Federica and Alfonso

Alfonso, Wedding Date: June 23, 2024 5.0 Super wedding. Serena immediately proved to be empathetic in understanding our needs. She was very capable and timely in giving us excellent advice and, above all, in putting it into practice!!! Super!!!! We highly recommend her!!! Posted on August 4, 2024

Irene and Matthew

Irene, Wedding date: 06/07/2024 5.0 Our savior! Finding Serena was the turning point of our wedding. We had in mind a simple but colorful and elegant setup, combined with a table plan that was quite complicated to think of and create. Serena immediately understood the style we preferred and helped us design the table plan and make it fantastic. She recommended invitations in line with the wedding style and delicious, handcrafted favors. She is not only an organizational help but also a mental one. From the very beginning, you know you can count on someone who exudes professionalism and originality. She made my bouquet, my husband's buttonhole, all my friends' bracelets and a mini headband and buttonhole for the page boys. She took care of the confetti table and arranged our gifts to make them appealing to the guests. In short, a godsend! I recommend her wholeheartedly. You will find someone you can turn to at a time when the mental chaos of organizing everything reigns supreme! (I'm attaching photos of the table plan and favors. Unfortunately, I only have videos of the tables, and the app won't upload them!)

Valentina and Manuele

Valentina, Wedding Date: 08/07/2023 5.0 Professionalism and Care There are no words to describe Serena and the work of Progetto White. It's not just about flowers and bows, but professionalism, care, and attention. Serena listened to us right away, respected our requests without distorting them, and never wanted to impose solutions we didn't want. The end result was nothing short of exceptional. Furthermore, choosing Progetto White allowed us to experience our wedding day in complete tranquility, and this is perhaps the aspect that would make us choose Serena a hundred times over. Highly recommended! Valentina and Manuele Posted on 11/08/2023

Joseph and Beatrice

Beatrice, Wedding Date: June 24, 2023 5.0 Progetto White is not just a decor, it's not just flowers... it's not just a decor... Progetto White is Serena, a professional in the sector, who accompanies you hand in hand from the beginning to the end of your wedding. Full of new ideas based on the married couple, Progetto White is a sure thing, if as a bride you want to be at ease, she is the solution. Our wedding represented us 100%, every single detail spoke of us and everything was in perfect harmony. That day was our day and we enjoyed it fully thanks also to Progetto White. Thank you. Posted on July 3, 2023

Anna and Marco

Anna, Wedding Date: June 11, 2022 5.0 Excellent! What can I say about Serena! A truly excellent professional! Having her was essential and allowed me to be calm and enjoy the party because I knew she was there. Posted on August 11, 2022

Renato and Chiara

Renato, Wedding date: 06/10/2022 5.0 Professionalism Serena is a multitasking figure: florist, wedding planner, very good at supporting us throughout the process Posted on 11/24/2022

Lisa

Lisa, Wedding Date: 04/09/2021 5.0 What would a wedding be without Serena? It's hard to find the words to describe Serena. She's so much more than a florist, she's so much more than a wedding planner, she's so much more than a wedding planner. We organized our wedding in the midst of the COVID pandemic and had to postpone everything for a year. Serena supported us every step of the way, her presence was constant and always discreet. She was my point of reference, my certainty, my lifeline in the most critical moments. She gave us important advice on everything, even on the aspects that involved her least, helping us always make the right choice. We had her take care of the floral arrangements, the confetti table, the favors, and we entrusted her with daily assistance on the wedding day. The arrangements were superb, everything was absolutely perfect, and her presence that day was fundamental and ensured everything was perfect. As if all this weren't enough, we've found a friend in Serena, because she's a real gem. You can't get married without her! Posted on 06/09/2021

     
Simona and Salvatore
Enthusiastic bride

Simona, Wedding date: 07/13/2019 Fairytale wedding... An excellent woman called Serena. Precise, extremely helpful, professional. She helps you feel at ease (which, believe me, is essential in the last few days), organizes the wedding for you... There was an immediate empathy, and she fully understood my tastes, moving me... Highly recommended. Thanks again.


  • Town Hall Square, 19a, Vaiano, PO, Italy
  •  Monday to Friday - by appointment

Wedding planning and design studio


Tailor-made Weddings

Specialists in creating exclusive weddings that capture the couple's personalities.

Event Planning

"We transform your vision into a flawless experience. Every detail is taken care of. Every moment flows naturally."

Exhibition Design

We don't create simple atmospheres, but narrative environments. Every space, every detail, becomes the visual narrative of your story, tailor-made by listening to who you are.

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